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2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Elevating AI Workflows: Integrating Azure API Management and Azure Functions ...Callon Campbell
Explore the seamless integration of Azure API Management and Azure Functions with OpenAI to create intelligent, scalable, and secure applications. This presentation will delve into how API Management can enhance control, security, and monitoring of AI API calls, while Azure Functions provide event-driven processing and efficient handling of data flows. I will demonstrate practical scenarios where this combination optimizes AI-driven solutions, including chatbot development, data processing automation, and more. Attendees will gain insights into best practices for setting up API Management policies, writing Azure Functions, and leveraging OpenAI's powerful AI capabilities. Join me to unlock the full potential of Azure services in your AI projects.
AI models are getting smarter—but not more collaborative.
This presentation introduces Model Context Protocol (MCP) — a groundbreaking standard designed to solve the isolation problem in today’s AI systems. Learn how MCP enables agents, tools, and models to share context, goals, and outputs across workflows, making AI smarter, faster, and more adaptable.
See why industries like Retail, FinTech, and Supply Chain are leaning into MCP for real-time, context-aware automation — and how it complements frameworks like LangGraph and CrewAI to build truly intelligent systems.
How to Achieve High-Accuracy Results When Using LLMsAggregage
Ben Epstein, Stealth Founder & CTO, is here to share how he and his team engineered a system that employs reproducible test variations and enables non-LLM evaluation metrics for at-scale production guardrails. This walk-through will provide practical, battle-tested techniques you can immediately apply to your own LLM-powered SaaS solutions!
Atlassian Community - Human-Centered AI in Product Management Unleashing Inno...Buwaneka De Silva
A significant innovation gap exists, driven by information overload and fragmented data systems: 47% of digital workers struggle to locate critical data (Gartner, 2023), while 64% of teams face constant distractions, and half unknowingly duplicate projects (State of Teams, 2024). Compounding this, 79% of organizations rely on 100+ disjointed data sources, yet only 31% leverage AI-powered self-service tools (IDC, 2021), stifling efficiency and collaboration. Atlassian Rovo emerges as a transformative solution, blending AI with human-centered design to streamline workflows. Its core features—Find, Act, and Learn—empower teams to swiftly locate information across platforms, automate tasks (e.g., resolving customer portal bugs or aligning overlapping projects), and adapt to user behavior for continuous improvement. For instance, Rovo aids in optimizing customer experiences by tracking CSAT goals or centralizing Confluence documentation, ensuring teams avoid redundant efforts. Beyond functionality, Rovo fosters a cultural shift, redefining AI as a collaborative teammate rather than a replacement. This mindset aligns with Atlassian’s Human-Centered Design (HCD) process—observation, ideation, prototyping, feedback, iteration, and implementation—which prioritizes empathy and iterative learning. By emphasizing fundamentals, experimentation, and iterative engagement, Rovo encourages teams to innovate alongside AI, transforming fear into partnership. Integration with Atlassian’s ecosystem—including Automation, Confluence, and Atlassian Intelligence—ensures seamless adoption, supported by enterprise-grade security and cloud infrastructure. The presentation concludes with a call to action: organizations are urged to try Rovo to enhance productivity, join the Atlassian Community for shared knowledge, and provide feedback to shape AI’s evolving role in workplaces. Ultimately, Rovo exemplifies how human-centered AI bridges innovation gaps, reduces redundancy, and cultivates a culture where technology and teamwork drive meaningful progress.
Leadership in the AI Era: The Reinvention of Human-Centered Leadership by Bor...Agile ME
Artificial intelligence is not only transforming business processes but also fundamentally challenging traditional leadership concepts. In this groundbreaking keynote, leadership expert Boris Gloger explores the complex challenges and opportunities that arise for leaders in the context of AI.
Drawing on Gartner’s latest forecasts on the “Augmented Executive” and recent research on AI-supported decision-making, Gloger illuminates the evolving role of leaders. He demonstrates how AI takes over repetitive management tasks, creating space for valuable human-centered leadership.
Simultaneously, Gloger warns against uncritical faith in technology. Building on his insights from Self-Organization Needs Leadership, he argues that in the AI era, human qualities such as empathy, ethical judgment, and the ability to create meaning are indispensable.
Gloger explains how agile leadership principles can synergistically interact with AI systems to create resilient, adaptive organizations. He shows how leaders can design an ecosystem where human creativity and machine efficiency reinforce each other.
Key Topics of the Keynote:
• Realigning leadership roles in AI-driven organizations
• Ethical challenges in using AI for leadership decisions
• Promoting employee engagement and continuous learning in the AI era
• Creating a corporate culture that unites innovation and responsible AI use
• Practical strategies for integrating AI tools into agile leadership approaches
Experience a profound, forward-looking keynote that combines technological understanding with decades of leadership expertise. Gain critical insights to redefine your company and leadership role for the AI era – with a balanced approach that harmoniously unites technological innovation and human-centered leadership.
SAP Automation with UiPath: Top 10 Use Cases Across FI/MM/SD/Basis/PP Modules...DianaGray10
Explore the top 10 SAP use cases across various modules in this informative webinar. This session is for SAP professionals and people who like automation. It will show you how UiPath can automate important processes in SAP modules like FI, MM, SD, Basis, PP, and more. Learn about practical applications, benefits, and how to get started with automating these use cases on your own.
AI in Bioinformatics: How Artificial Intelligence is Revolutionizing Healthca...Vadim Nareyko
🚀 How is AI transforming bioinformatics? From genomics and precision medicine to drug discovery and molecular diagnostics, artificial intelligence is unlocking breakthroughs in healthcare and life sciences.
https://youtu.be/hD05XkqOeSw
Data Modelling For Software Engineers (Devoxx GR 2025).pdfScott Sosna
Really, data modeling? Is that even a thing any more?
The days of formal data modeling are definitely years in the rearview mirror, empowered teams define their data as they see fit, implement, and move on. Done. And we'll deal with short-comings down the road when they arise, that's Agile, let's keep moving forward (to data architects' frustration when trying to make sense of it all after the fact).
But "modeling data" extends beyond what is persisted in a database server: API Payloads, messages, configuration files, document metadata, Redis indexes are forms of data we define and work with regularly.
If I've got your attention, join me to discuss data modeling, this time from a software engineering perspective!
New from BookNet Canada for 2025: BNC SalesData and BNC LibraryDataBookNet Canada
Lily Dwyer updates us on what 2024 brought for SalesData and LibraryData. Learn about new features, such as the Age Range data and Page Count data filters, improvements to our internal Admin tool, and what’s in store for 2025.
Link to video and transcript: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2025-bnc-salesdata-and-bnc-librarydata/
Read more:
- https://www.booknetcanada.ca/salesdata
- https://booknetcanada.atlassian.net/wiki/spaces/UserDocs/pages/53707258/SalesData+Help+Manual
Presented by BookNet Canada on April 8, 2025 with support from the Department of Canadian Heritage.
BrightonSEO April 2025 - Hreflang XML E-Commerce - Nick Samuel.pdfNick Samuel
Brighton April 2025 was my first ever attempt at public presentation. Full title was "XML + Hreflang: A Practical Guide for Large E-Commerce Sites
The presentation was suitable for anyone involved in deploying or managing Hreflang for ecommerce websites (big and small).
This talk challenges the sometimes-held assumption that HTML Hreflang is automatically the “better” option compared to XML Hreflang Sitemaps by exploring the advantages and disadvantages of each method.
Drawing upon 12 years of experience in International SEO, I shared common scenarios where XML Hreflang Sitemaps could be more effective compared to HTML, as well as practical tips for prioritising and troubleshooting your Hreflang deployment.
By reading this deck you will be aware of the possibilities of XML Hreflang Sitemaps, and an understanding of when they might be suitable to use for your own website.
Rejoignez-nous ce mois-ci pour un récapitulatif des correctifs de sécurité Microsoft et d’applications tierces publiés à l’occasion du Patch Tuesday. Nous discuterons notamment des vulnérabilités à surveiller, des produits à tester et des correctifs à déployer en priorité.
SaaS product development has transformed the software industry into a dynamic ecosystem where innovation, customer-centric design, and rapid iteration shape market success. This presentation explores best practices that empower organizations to build, launch, and scale high-performing SaaS products in today’s competitive digital arena. It begins with an examination of agile methodologies, lean startup principles, and the importance of launching a minimal viable product (MVP) to validate market demand and reduce risk. Through iterative development cycles, teams can continuously refine features based on real user feedback while maintaining flexibility to pivot when necessary.
Strategic planning is emphasized as the cornerstone of sustainable growth. The presentation details how comprehensive market research, rigorous competitor analysis, and a clear product roadmap help align cross-functional teams, from developers and designers to marketing and customer support. Integrated DevOps practices and the adoption of cloud-based architectures further enhance operational efficiency, scalability, and performance. Robust security protocols and compliance measures are also addressed to safeguard data and meet regulatory standards.
A significant portion of the guide is dedicated to leveraging data-driven decision making. Detailed metrics and analytics empower teams to assess user engagement, track product performance, and drive continuous improvements through automation in testing, integration, and deployment. The discussion delves into best practices for managing technical debt, optimizing the development lifecycle, and ensuring that every release adds measurable value. In today’s fast-paced market, the ability to adapt quickly is not optional; it is a necessity that is fostered by iterative testing, proactive customer feedback loops, and strategic risk-taking.
Moreover, this presentation outlines advanced techniques for creating intuitive user experiences (UX), ensuring seamless onboarding, and delivering ongoing customer support that builds trust and enhances loyalty. By merging strategic vision with execution excellence, these best practices offer a comprehensive framework for startups and established enterprises alike, guiding them to achieve long-term success and competitive advantage in a rapidly evolving digital landscape.
Optimized for both innovation and efficiency, this guide serves as an essential resource for product teams aiming to thrive in the SaaS industry. Whether you are refining an existing product or embarking on a new venture, the practices outlined here will help you navigate challenges, seize opportunities, and drive lasting value for your customers.
Meet, Greet, and Explore Agentic AI with UiPath ScotlandUiPathCommunity
After a long break, we're excited to reconnect and reignite our community. Join us for this engaging 'Meet & Greet' event, where you'll have the opportunity to connect with fellow RPA enthusiasts, industry professionals, and AI innovators.
In this introductory session, we'll delve into the fascinating world of agentic AI, exploring how AI-powered agents are revolutionizing automation by bringing intelligence, autonomy, and decision-making capabilities to RPA workflows.
📕 What to expect:
Networking opportunities with the UiPath Community in Scotland
A clear and engaging introduction to agentic AI
Interactive Q&A session to clarify your questions and ideas
Whether you're an experienced developer, a business leader, or completely new to automation, come along to learn, share, and connect.
Let's innovate together with UiPath Community Scotland!
Speaker/Chapter Leader:
👨🏫Gunashekhar Kotla, UiPath MVP, AI Automation Consultant @EY
This session streamed live on April 10, 2025, 14:00 GMT.
Check out all our upcoming UiPath Community sessions at:
👉 https://community.uipath.com/events/#...
Join UiPath Community Scotland chapter:
👉 https://community.uipath.com/scotland...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Elevating AI Workflows: Integrating Azure API Management and Azure Functions ...Callon Campbell
Explore the seamless integration of Azure API Management and Azure Functions with OpenAI to create intelligent, scalable, and secure applications. This presentation will delve into how API Management can enhance control, security, and monitoring of AI API calls, while Azure Functions provide event-driven processing and efficient handling of data flows. I will demonstrate practical scenarios where this combination optimizes AI-driven solutions, including chatbot development, data processing automation, and more. Attendees will gain insights into best practices for setting up API Management policies, writing Azure Functions, and leveraging OpenAI's powerful AI capabilities. Join me to unlock the full potential of Azure services in your AI projects.
AI models are getting smarter—but not more collaborative.
This presentation introduces Model Context Protocol (MCP) — a groundbreaking standard designed to solve the isolation problem in today’s AI systems. Learn how MCP enables agents, tools, and models to share context, goals, and outputs across workflows, making AI smarter, faster, and more adaptable.
See why industries like Retail, FinTech, and Supply Chain are leaning into MCP for real-time, context-aware automation — and how it complements frameworks like LangGraph and CrewAI to build truly intelligent systems.
How to Achieve High-Accuracy Results When Using LLMsAggregage
Ben Epstein, Stealth Founder & CTO, is here to share how he and his team engineered a system that employs reproducible test variations and enables non-LLM evaluation metrics for at-scale production guardrails. This walk-through will provide practical, battle-tested techniques you can immediately apply to your own LLM-powered SaaS solutions!
Atlassian Community - Human-Centered AI in Product Management Unleashing Inno...Buwaneka De Silva
A significant innovation gap exists, driven by information overload and fragmented data systems: 47% of digital workers struggle to locate critical data (Gartner, 2023), while 64% of teams face constant distractions, and half unknowingly duplicate projects (State of Teams, 2024). Compounding this, 79% of organizations rely on 100+ disjointed data sources, yet only 31% leverage AI-powered self-service tools (IDC, 2021), stifling efficiency and collaboration. Atlassian Rovo emerges as a transformative solution, blending AI with human-centered design to streamline workflows. Its core features—Find, Act, and Learn—empower teams to swiftly locate information across platforms, automate tasks (e.g., resolving customer portal bugs or aligning overlapping projects), and adapt to user behavior for continuous improvement. For instance, Rovo aids in optimizing customer experiences by tracking CSAT goals or centralizing Confluence documentation, ensuring teams avoid redundant efforts. Beyond functionality, Rovo fosters a cultural shift, redefining AI as a collaborative teammate rather than a replacement. This mindset aligns with Atlassian’s Human-Centered Design (HCD) process—observation, ideation, prototyping, feedback, iteration, and implementation—which prioritizes empathy and iterative learning. By emphasizing fundamentals, experimentation, and iterative engagement, Rovo encourages teams to innovate alongside AI, transforming fear into partnership. Integration with Atlassian’s ecosystem—including Automation, Confluence, and Atlassian Intelligence—ensures seamless adoption, supported by enterprise-grade security and cloud infrastructure. The presentation concludes with a call to action: organizations are urged to try Rovo to enhance productivity, join the Atlassian Community for shared knowledge, and provide feedback to shape AI’s evolving role in workplaces. Ultimately, Rovo exemplifies how human-centered AI bridges innovation gaps, reduces redundancy, and cultivates a culture where technology and teamwork drive meaningful progress.
Leadership in the AI Era: The Reinvention of Human-Centered Leadership by Bor...Agile ME
Artificial intelligence is not only transforming business processes but also fundamentally challenging traditional leadership concepts. In this groundbreaking keynote, leadership expert Boris Gloger explores the complex challenges and opportunities that arise for leaders in the context of AI.
Drawing on Gartner’s latest forecasts on the “Augmented Executive” and recent research on AI-supported decision-making, Gloger illuminates the evolving role of leaders. He demonstrates how AI takes over repetitive management tasks, creating space for valuable human-centered leadership.
Simultaneously, Gloger warns against uncritical faith in technology. Building on his insights from Self-Organization Needs Leadership, he argues that in the AI era, human qualities such as empathy, ethical judgment, and the ability to create meaning are indispensable.
Gloger explains how agile leadership principles can synergistically interact with AI systems to create resilient, adaptive organizations. He shows how leaders can design an ecosystem where human creativity and machine efficiency reinforce each other.
Key Topics of the Keynote:
• Realigning leadership roles in AI-driven organizations
• Ethical challenges in using AI for leadership decisions
• Promoting employee engagement and continuous learning in the AI era
• Creating a corporate culture that unites innovation and responsible AI use
• Practical strategies for integrating AI tools into agile leadership approaches
Experience a profound, forward-looking keynote that combines technological understanding with decades of leadership expertise. Gain critical insights to redefine your company and leadership role for the AI era – with a balanced approach that harmoniously unites technological innovation and human-centered leadership.
SAP Automation with UiPath: Top 10 Use Cases Across FI/MM/SD/Basis/PP Modules...DianaGray10
Explore the top 10 SAP use cases across various modules in this informative webinar. This session is for SAP professionals and people who like automation. It will show you how UiPath can automate important processes in SAP modules like FI, MM, SD, Basis, PP, and more. Learn about practical applications, benefits, and how to get started with automating these use cases on your own.
AI in Bioinformatics: How Artificial Intelligence is Revolutionizing Healthca...Vadim Nareyko
🚀 How is AI transforming bioinformatics? From genomics and precision medicine to drug discovery and molecular diagnostics, artificial intelligence is unlocking breakthroughs in healthcare and life sciences.
https://youtu.be/hD05XkqOeSw
Data Modelling For Software Engineers (Devoxx GR 2025).pdfScott Sosna
Really, data modeling? Is that even a thing any more?
The days of formal data modeling are definitely years in the rearview mirror, empowered teams define their data as they see fit, implement, and move on. Done. And we'll deal with short-comings down the road when they arise, that's Agile, let's keep moving forward (to data architects' frustration when trying to make sense of it all after the fact).
But "modeling data" extends beyond what is persisted in a database server: API Payloads, messages, configuration files, document metadata, Redis indexes are forms of data we define and work with regularly.
If I've got your attention, join me to discuss data modeling, this time from a software engineering perspective!
New from BookNet Canada for 2025: BNC SalesData and BNC LibraryDataBookNet Canada
Lily Dwyer updates us on what 2024 brought for SalesData and LibraryData. Learn about new features, such as the Age Range data and Page Count data filters, improvements to our internal Admin tool, and what’s in store for 2025.
Link to video and transcript: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2025-bnc-salesdata-and-bnc-librarydata/
Read more:
- https://www.booknetcanada.ca/salesdata
- https://booknetcanada.atlassian.net/wiki/spaces/UserDocs/pages/53707258/SalesData+Help+Manual
Presented by BookNet Canada on April 8, 2025 with support from the Department of Canadian Heritage.
BrightonSEO April 2025 - Hreflang XML E-Commerce - Nick Samuel.pdfNick Samuel
Brighton April 2025 was my first ever attempt at public presentation. Full title was "XML + Hreflang: A Practical Guide for Large E-Commerce Sites
The presentation was suitable for anyone involved in deploying or managing Hreflang for ecommerce websites (big and small).
This talk challenges the sometimes-held assumption that HTML Hreflang is automatically the “better” option compared to XML Hreflang Sitemaps by exploring the advantages and disadvantages of each method.
Drawing upon 12 years of experience in International SEO, I shared common scenarios where XML Hreflang Sitemaps could be more effective compared to HTML, as well as practical tips for prioritising and troubleshooting your Hreflang deployment.
By reading this deck you will be aware of the possibilities of XML Hreflang Sitemaps, and an understanding of when they might be suitable to use for your own website.
Rejoignez-nous ce mois-ci pour un récapitulatif des correctifs de sécurité Microsoft et d’applications tierces publiés à l’occasion du Patch Tuesday. Nous discuterons notamment des vulnérabilités à surveiller, des produits à tester et des correctifs à déployer en priorité.
SaaS product development has transformed the software industry into a dynamic ecosystem where innovation, customer-centric design, and rapid iteration shape market success. This presentation explores best practices that empower organizations to build, launch, and scale high-performing SaaS products in today’s competitive digital arena. It begins with an examination of agile methodologies, lean startup principles, and the importance of launching a minimal viable product (MVP) to validate market demand and reduce risk. Through iterative development cycles, teams can continuously refine features based on real user feedback while maintaining flexibility to pivot when necessary.
Strategic planning is emphasized as the cornerstone of sustainable growth. The presentation details how comprehensive market research, rigorous competitor analysis, and a clear product roadmap help align cross-functional teams, from developers and designers to marketing and customer support. Integrated DevOps practices and the adoption of cloud-based architectures further enhance operational efficiency, scalability, and performance. Robust security protocols and compliance measures are also addressed to safeguard data and meet regulatory standards.
A significant portion of the guide is dedicated to leveraging data-driven decision making. Detailed metrics and analytics empower teams to assess user engagement, track product performance, and drive continuous improvements through automation in testing, integration, and deployment. The discussion delves into best practices for managing technical debt, optimizing the development lifecycle, and ensuring that every release adds measurable value. In today’s fast-paced market, the ability to adapt quickly is not optional; it is a necessity that is fostered by iterative testing, proactive customer feedback loops, and strategic risk-taking.
Moreover, this presentation outlines advanced techniques for creating intuitive user experiences (UX), ensuring seamless onboarding, and delivering ongoing customer support that builds trust and enhances loyalty. By merging strategic vision with execution excellence, these best practices offer a comprehensive framework for startups and established enterprises alike, guiding them to achieve long-term success and competitive advantage in a rapidly evolving digital landscape.
Optimized for both innovation and efficiency, this guide serves as an essential resource for product teams aiming to thrive in the SaaS industry. Whether you are refining an existing product or embarking on a new venture, the practices outlined here will help you navigate challenges, seize opportunities, and drive lasting value for your customers.
Meet, Greet, and Explore Agentic AI with UiPath ScotlandUiPathCommunity
After a long break, we're excited to reconnect and reignite our community. Join us for this engaging 'Meet & Greet' event, where you'll have the opportunity to connect with fellow RPA enthusiasts, industry professionals, and AI innovators.
In this introductory session, we'll delve into the fascinating world of agentic AI, exploring how AI-powered agents are revolutionizing automation by bringing intelligence, autonomy, and decision-making capabilities to RPA workflows.
📕 What to expect:
Networking opportunities with the UiPath Community in Scotland
A clear and engaging introduction to agentic AI
Interactive Q&A session to clarify your questions and ideas
Whether you're an experienced developer, a business leader, or completely new to automation, come along to learn, share, and connect.
Let's innovate together with UiPath Community Scotland!
Speaker/Chapter Leader:
👨🏫Gunashekhar Kotla, UiPath MVP, AI Automation Consultant @EY
This session streamed live on April 10, 2025, 14:00 GMT.
Check out all our upcoming UiPath Community sessions at:
👉 https://community.uipath.com/events/#...
Join UiPath Community Scotland chapter:
👉 https://community.uipath.com/scotland...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
The six step guide to practical project managementMindGenius
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