Embedded Finance” is quite a new term in the eCommerce market; however, it is competing with BaaS (Banking as a Service) in such a short span. Technically, embedded finance is the new name for integrating financial services for non-financial products. Now, you may wonder about the connection between mobile apps and embedded finance!

Well, the success of a mobile app depends much on how fast and secure the payment process is. This is also a reason behind customer retention on mobile apps, no matter which industry or products a company deals with.